![]() With our video announcements, we want people to tune in and pay attention, to be active participants, not passive spectators. The reason we left this one for last is that it takes some practice to get right. Train people to tune in, as a result, they won’t tune out. We want them to feel at home and welcomed, not an outsider due to inside jokes. It’s good to keep in mind that there are visitors that are tuning into your online services and stepping into your sanctuary all the time. That person was me □ #ashamed Long story short, one person thought it was hilarious, everyone else was confused. Well the next week, the person who was scheduled for announcements decided that it would be a great idea to play to the fact that the audio was out of sync by making what seemed to be some sort of an awkward out-of-sync Chinese soap opera. So people were, as you’d imagine, confused. The first week the youth pastor was making an announcement and for whatever reason, the audio and the video didn’t match up. I remember once being in a church service for two weeks. ![]() Clear communication that gets right to the point and accomplishes what your church needs it to = □ Try and avoid using inside jokes, unless it is applicable once again to the majority of people in your congregation. This is why we should aim to keep our video announcements as concise and to the point as possible. It’s true, with the increase of social media and online entertainment, people’s attention spans, for the most part, are at an all-time low when it comes to focusing on any given specific thing. This means that the missing book from the church library probably shouldn’t make your weekly video announcement cut. But what we need to realize is that we don’t want video announcements to be just good-looking video that boosts our church’s production value, we want it to be a tool that will help us communicate what’s most important. We understand if at first, that sounds a little over the top. It’s simple, If any announcement does not apply to 50% or more of your congregation on any given Sunday, it doesn’t warrant a spot in your video announcements. But we’ve learned that the best way to keep people engaged and have them respond and not tune out, is by practicing what we call The 50% Rule.
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